What is the best beer in the world? There are many opinions but one answer. The beer you personally like the most. This is because our taste buds are as unique as our physical appearance. Sensory notes such as sweet or bitter can cause reactions like pain or pleasure. In some instances smells cause “memory flashback.” An aroma of grandmas house will bring a beer to life, while an odor of grandmas feet may ruin it. The truth of sensory science is if you don’t experience it yourself, you will never know. So get out there and drink, the best beer in the world is waiting for you!